Crafting a Quality EPK

An Electronic Press Kit doesn’t need to be fancy. It needs to make it easy for someone to say yes.

An EPK — or Electronic Press Kit — is basically your professional artist résumé.

Venues, festivals, booking agents, media outlets and other industry professionals shouldn't have to dig through your Instagram, search Spotify and hunt around Google trying to figure out who you are.

Your EPK should give them what they need in one place.

And more isn't necessarily better.

Start With the Basics

A strong EPK should include:

1. A clear artist bio

Have at least two versions.

A short bio — roughly 75–150 words — for someone who needs the quick version.

And a longer bio that tells more of your story, musical influences, accomplishments and what makes your work distinctive.

Try not to make it a list of adjectives.

“Dynamic. Soulful. Authentic. Powerful.”

Those words don't tell me much.

Help me understand what you sound like, what you're building and why someone should care.

2. Professional photos

You don't need 47 pictures.

You need a few really good ones.

Ideally include:

• A horizontal image

• A vertical image

• A square image

• A clean headshot or artist image

• At least one live performance photo

Make high-resolution versions downloadable.

3. Your best music

Don't make someone listen to your entire catalog to figure out which song matters.

Lead with two or three tracks that best represent what you currently do.

If you're primarily trying to get booked, consider including a great live performance video too.

A perfectly produced studio recording tells a venue what your record sounds like.

A strong live video tells them what they're actually booking.

4. Current live video

This one matters more than a lot of artists realize.

If you're asking someone to book you, they want to know:

Can you perform?

What does the room feel like when you do?

What size band are you using?

Do you connect with an audience?

A recent, well-recorded live performance can answer all of that quickly.

5. Career highlights

Include the things that establish credibility.

That might mean:

• Festivals

• Notable venues

• Press

• Radio

• Awards or nominations

• Opening slots

• Touring history

• Collaborations

• Streaming milestones

• Previous clients or events

But don't inflate things just to fill space.

Three meaningful accomplishments are better than fifteen things nobody understands.

6. Contact information

This sounds obvious.

It isn't.

Include a clearly visible booking or management email address and, where appropriate, your location or touring region.

Don't make someone message your personal Facebook profile because they couldn't figure out how to hire you.

7. Your important links

Spotify.

Apple Music.

YouTube.

Website.

Instagram.

TikTok or Facebook if they're important to your audience.

Again: don't bury people in links. Include the ones someone is actually likely to need.

You May Need More Than One Version

Here's something artists don't always think about:

The EPK you send to a music journalist doesn't necessarily need to be identical to the one you send to a venue.

A venue wants to know what kind of show you can deliver.

A journalist may care much more about your story, new release, photography and background.

A festival may need stage requirements, band configuration and previous performance history.

You can maintain one master EPK and create slightly different versions depending on what you're pursuing.

One Final Test

Before sending your EPK, pretend you know nothing about yourself.

Can you answer these questions in two minutes?

Who is this artist?

What do they sound like?

What do they look and sound like live?

Why should I take them seriously?

How do I contact them?

If the answer is yes, your EPK is probably doing its job.

The goal isn't to impress someone with how much information you can provide.

The goal is to remove friction between discovering you and working with you.